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How Traditional Holiday Treats Inspired Sweet Holiday Greetings

By Canon
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Project Brief

Canon wanted to use classic holiday treats as inspiration for a series of three holiday cards for the Canon sales team to send to customers and prospects. Each of the chosen treats provided some interesting creative opportunities to demonstrate the superior print quality and versatility of Canon’s digital inkjet presses while also creating unique, interactive, and engaging direct mailers. 

Hot chocolate, a gingerbread house, and holiday cookies proved to be the perfect treats to capture the spirit of the season and demonstrate the exceptional full-color print quality of the Canon varioPRINT iX3200 sheetfed inkjet press. 

Solution

The hot chocolate card features a QR code that launches an augmented reality experience, capturing the joy of savoring a fresh cup of cocoa. The card’s exterior pairs soft, holiday-themed colors with illustrations of steaming mugs of hot chocolate to whet the appetite for the unique AR experience inside.

Gingerbread is arguably the quintessential winter holiday treat. The gingerbread house design is perfectly suited to a die-cut finish, creating a front flap that, when opened, reveals a holiday message.

Holiday cookies carry a nostalgic magic that instantly transports many people back to cherished childhood moments and family gatherings. This transportive quality is heightened by the holiday cookie card, which has a tactile, sensory appeal. Its retro design evokes a welcome return to the simple pleasures of seasonal get-togethers, creating a cozy, heartwarming vibe.

Together, this series of holiday cards helped the Canon sales team extend festive greetings by bringing to life classic treats that deliver a generous serving of holiday cheer.