World of Color is a multi-piece print campaign that includes a catalog and series of postcards to help printers and designers explore the stunning color quality of the varioPRINT iX in two different applications. 

Printed using Canon’s cutting-edge water-based ink, iQuarius, the catalog includes color wheels and text in a range of fonts, sizes, and colors to help users experience the color definition and clarity that’s possible on the varioPRINT iX. The postcards feature full-color photography to help demonstrate how the inkjet press can produce crisp, vivid images in any print format. 

The end result is a varied, dynamic inkjet print sample that helps designers and printers alike understand exactly how the varioPRINT iX can help take digital inkjet print to a whole new level of quality and creativity.