Canon produced an expansive marketing sample package for Mirasphere, a fictitious paint brand with a broad portfolio of paint products and colors. The pieces showcase finishings like die-cutting, foil stamping and spot UV, and the direct mail components of the package show how the Canon varioPRINT iX3200 sheetfed inkjet press can accommodate variable data printing (VDP) to create highly-targeted, personalized messaging.
Each piece also includes a quick response (QR) code that opens a digital destination to demonstrate how digital and print components can be seamlessly integrated into a cohesive marketing campaign.
The Mirasphere sample package includes:
The sample package not only paints a vivid portrait of what can be achieved by integrating print and digital communication, it also emphasizes the importance of high-quality marketing collateral to engage audiences, drive customer acquisition, and increase customer loyalty.
Printed on the Canon varioPRINT iX3200 sheetfed inkjet press
