---
title: A Sample Omnichannel Marketing Package
description: This marketing sample demonstrates how the Canon varioPRINT iX3200 sheetfed inkjet press is ideal for combining print and digital communication for an omnichannel marketing campaign.
image: https://www.dotsandpixels.design/hubfs/2025%20Inspire/05_May/1920x1080_D%26P_Mirasphere_003.png
---

![Canon Logo](https://www.dotsandpixels.design/hs-fs/hubfs/DP_Article-Pages_Canon-Logo.png?width=625&height=625&name=DP_Article-Pages_Canon-Logo.png)

## A Sample Omnichannel Marketing Package

 By Canon

![circle overlay](https://www.dotsandpixels.design/hubfs/raw_assets/public/Themes/DotsAndPixels/images/bgs/semi-circle-overlay.svg)

![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_002.png?width=300&name=1920x1080_D&P_Mirasphere_002.png)

TOUCH

![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_001.png?width=300&name=1920x1080_D&P_Mirasphere_001.png)

TOUCH

![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_003.png?width=300&name=1920x1080_D&P_Mirasphere_003.png)

TOUCH

[![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_006.png?width=300&name=1920x1080_D&P_Mirasphere_006.png)

More about this Case

](https://maka-agency-4740449.hs-sites.com/power-theme-case-study)[![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_004.png?width=300&name=1920x1080_D&P_Mirasphere_004.png)

More about this Case

](https://maka-agency-4740449.hs-sites.com/power-theme-case-study)

![Mirasphere Samples](https://19970829.fs1.hubspotusercontent-na1.net/hub/19970829/hubfs/2025%20Inspire/05_May/1920x1080_D&P_Mirasphere_007.png?width=300&name=1920x1080_D&P_Mirasphere_007.png)

TOUCH

 Project Brief

Canon wanted to demonstrate how print can play a vital role in creating omnichannel marketing campaigns that increase customer engagement. The company wanted to create a marketing sample package that featured a wide range of print applications and how said applications can help create more dynamic, multi-touchpoint marketing campaigns.

 Solution

Canon produced an expansive marketing sample package for Mirasphere, a fictitious paint brand with a broad portfolio of paint products and colors. The pieces showcase finishings like die-cutting, foil stamping and spot UV, and the direct mail components of the package show how the Canon varioPRINT iX3200 sheetfed inkjet press can accommodate variable data printing (VDP) to create highly-targeted, personalized messaging. 

Each piece also includes a quick response (QR) code that opens a digital destination to demonstrate how digital and print components can be seamlessly integrated into a cohesive marketing campaign. 

The Mirasphere sample package includes: 

- A folder
- Two brochures (a coated and uncoated sheet)
- Poster
- Swatchbook
- Door hanger
- Self-mailer
- Postcards
- Invoices
- Business cards

The sample package not only paints a vivid portrait of what can be achieved by integrating print and digital communication, it also emphasizes the importance of high-quality marketing collateral to engage audiences, drive customer acquisition, and increase customer loyalty. 

*Printed on the Canon varioPRINT iX3200 sheetfed inkjet press*     

## See More Like This

[ See More ](https://www.dotsandpixels.design)

[![Project Spotlight: A Practical Giveaway to Keep thINK Ahead Attendees Cool image](https://www.dotsandpixels.design/hubfs/2025%20Inspire/10_October/2560x1440_D%26P_Fan.png)

Marketing Collateral

Project Spotlight: A Practical Giveaway to Keep thINK Ahead Attendees Cool

](https://www.dotsandpixels.design/project-spotlight/a-practical-giveaway-to-keep-think-ahead-attendees-cool) [![Project Spotlight: A Blank Canvas for Organization and Inspiration image](https://www.dotsandpixels.design/hubfs/2025%20Learn/09_September/1920x1080_D%26P_D%26P-Calendar_1.webp)

Marketing Collateral

Project Spotlight: A Blank Canvas for Organization and Inspiration

](https://www.dotsandpixels.design/project-spotlight/a-blank-canvas-for-organization-and-inspiration) [![Project Spotlight: Exploring the Wide World of Color image](https://www.dotsandpixels.design/hubfs/2025%20Learn/08_August/1920x1080_DP_WoC-09.webp)

Marketing Collateral

Project Spotlight: Exploring the Wide World of Color

](https://www.dotsandpixels.design/project-spotlight/exploring-the-wide-world-of-color) [![Project Spotlight: A Planner and Journal for Exploration and Discovery image](https://www.dotsandpixels.design/hubfs/2025%20Learn/07_July/1920x1080_DP_Explore-Quality-01.png)

Marketing Collateral

Project Spotlight: A Planner and Journal for Exploration and Discovery

](https://www.dotsandpixels.design/project-spotlight/a-planner-and-journal-for-exploration-and-discovery)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "USA",
    "addressLocality" : "Nashville",
    "addressRegion" : "TN",
    "postalCode" : "37203",
    "streetAddress" : "450 Rev Kelly Smith Way"
  },
  "knowsLanguage" : "en",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://19970829.fs1.hubspotusercontent-na1.net/hubfs/19970829/General%20Website%20Assets/img-hdr-4.png"
  },
  "name" : "thINK",
  "url" : "https://www.dotsandpixels.design/project-spotlight/a-sample-omnichannel-marketing-package"
}
```