---
title: How Print Can Be a Vital Tool in Strengthening Customer Loyalty
description: The Canon ColorStream 6000 demonstrates how brands can print high-quality label cards for applications like direct mail marketing to help increase customer loyalty. 
image: https://www.dotsandpixels.design/hubfs/Top-Notch_004.png
---

![Trekk](https://www.dotsandpixels.design/hubfs/DP-Trekk-logo_001.png)

# How Print Can Be a Vital Tool in Strengthening Customer Loyalty

By Trekk

![Top-Notch Tools Direct Mail Campaign Detail Shot](https://www.dotsandpixels.design/hs-fs/hubfs/DP_Article-Pages_Top-Notch-5.png?width=550&name=DP_Article-Pages_Top-Notch-5.png) ![Semi-circle overlay](https://www.dotsandpixels.design/hubfs/raw_assets/public/Themes/Dots-And-Pixels-2025/images/bgs/semi-circle-overlay.svg)

- ![Top-Notch Tools Direct Mail Campaign Detail Shot](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_003.png?width=1920&height=1080&name=Top-Notch_003.png)
- ![Top-Notch Tools Direct Mail Campaign Pieces](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_004.png?width=1920&height=1080&name=Top-Notch_004.png)
- ![Top-Notch Tools Direct Mail Campaign Pieces](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_007.png?width=1920&height=1080&name=Top-Notch_007.png)
- ![Top-Notch Tools Direct Mail Campaign Pieces](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_006.png?width=1920&height=1080&name=Top-Notch_006.png)
- ![Top-Notch Tools Direct Mail Campaign Envelope](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_005.png?width=1920&height=1080&name=Top-Notch_005.png)
- ![Top-Notch Tools Direct Mail Campaign Detail Shot](https://www.dotsandpixels.design/hs-fs/hubfs/Top-Notch_002.png?width=1920&height=1080&name=Top-Notch_002.png)

## Project Brief

Canon wanted to demonstrate the capability of their ColorStream 6000 digital inkjet press to print on label cards and how brands can leverage this ability to print projects like coupons or customer loyalty cards. The sample needed to be a self-mailer with two cards, and the piece also needed to include variable printing to highlight the value of personalization. Plus, each piece needed to showcase the ColorStream’s power to produce stunning full-color print that incorporates texture.

## Solution

We created a fictitious brand for a hardware store, Top Notch Tools, using vibrant color and design components to put the print quality of the ColorStream front and center. The tri-fold self-mailer includes two perforated loyalty cards complete with variable data and barcodes to drive home how Canon’s inkjet press can be a versatile solution in helping brands print direct mail marketing pieces that better engage a target audience. 

The tri-fold mailer is cut and folded to illustrate how the ColorStream can help print high-quality self-mailers for a range of applications, and the superior caliber of the customer loyalty cards delivers the idea that print can be a vital tool in strengthening customer loyalty and relationships. 

## See More Like This

[ See More ](https://www.dotsandpixels.design)

[![Project Spotlight: How Traditional Holiday Treats Inspired Sweet Holiday Greetings image](https://www.dotsandpixels.design/hubfs/2025%20Inspire/11_November/2560x1440_D%26P_2025HolidayCards.jpg)

Mail

Project Spotlight: How Traditional Holiday Treats Inspired Sweet Holiday Greetings

](https://www.dotsandpixels.design/project-spotlight/how-traditional-holiday-treats-inspired-sweet-holiday-greetings) [![Project Spotlight: Exploring the Wide World of Color image](https://www.dotsandpixels.design/hubfs/2025%20Learn/08_August/1920x1080_DP_WoC-09.webp)

Mail

Project Spotlight: Exploring the Wide World of Color

](https://www.dotsandpixels.design/project-spotlight/exploring-the-wide-world-of-color) [![LEARN: Yes, Digital Inkjet Can Help You Create High-Quality, Effective Direct Mail image](https://www.dotsandpixels.design/hubfs/2025%20Learn/04_April/DP_Article-Pages_Create-High-Quality-Dmail2.png)

Mail

LEARN: Yes, Digital Inkjet Can Help You Create High-Quality, Effective Direct Mail

](https://www.dotsandpixels.design/https/www.dotsandpixels.design/learn/yes-digital-inkjet-can-help-you-create-high-quality-effective-direct-mail) [![Project Spotlight: How These Movies Inspired Interactive Holiday Greetings image](https://www.dotsandpixels.design/hubfs/1-img-1920x1080_D%26P_Holiday-Cards_24.png)

Mail

Project Spotlight: How These Movies Inspired Interactive Holiday Greetings

](https://www.dotsandpixels.design/be-inspired/how-these-movies-inspired-interactive-holiday-greetings)